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Suzhou, China, 24th Sep 2024 – On September 6, local time, the 2024 International Consumer Electronics Show in Berlin, Germany (from now on referred to as IFA) officially kicked off. IFA 2024 attracted more than 1,800 global exhibitors and 182,000 visitors from 139 countries and regions. In recent years, Chinese companies have frequently appeared at IFA, a global technology show, which not only demonstrates the strong participation of Chinese brands in the global market, but also profoundly explains the trend of China’s manufacturing to China’s creation, China’s speed to China’s quality, and China’s products to Chinese brand. The gorgeous transformation and leap-forward development of Chinese brands.
During the visit, the reporter learned that Chinese consumer electronics companies, relying on the strength accumulated over the years, have keen insight into new consumer demands, use technological innovation to empower products with intelligence and sustainability, and build Chinese brands with “Intelligent Made in China”. Consumer electronics in Europe The market takes hold.
In the refrigerator exhibition hall, smart interconnected home appliances are presented in an immersive and interactive way. In addition to traditional home appliances, Chinese companies show creativity and technological advantages in emerging consumer fields such as sweeping robots and projectors. Chinese projection equipment has obvious advantages in image quality and ease of use, and the company’s projection products have taken a leading position in the European market.
Under the economic background, more and more Chinese companies are going overseas. Chinese companies are also expanding their market share by acquiring well-known local brands. For example, a Chinese TV company acquired a German high-end TV manufacturer and used its R&D, production and sales network to expand into the European market.
As localization deepens, Chinese companies have insight into market demand and develop personalized products. Some companies develop solar energy storage batteries for homes and some launch refrigerators that look like Beetles. On the other hand, Chinese companies actively carry out localized marketing. Sponsor the European Cup and cooperate with Manchester City Football Club to enhance brand influence.
In market competition, quality comes first, and the key to producing high-quality products depends on high-quality production capacity. Chinese companies have suppressed high-efficiency refrigeration refrigerators. Through measures such as parallel flow refrigeration systems, new low-density low thermal conductivity environmentally friendly insulation materials, and simulation design of the entire machine system, the A-class energy efficiency of the refrigerator has increased by 51% compared with the D-class energy efficiency of the model; there are For the first time, the company launched a variety of home appliances with AI ECO smart energy-saving solutions. It uses the AI energy-saving algorithm of the imported new big data pre-learning model to significantly increase the power of home appliances and achieve a balance between home appliance performance and energy saving; some companies have innovatively launched mobile energy storage The series provides simple and flexible power solutions for outdoor, driving, home and industry applications, providing a new path to promote the development of green energy and help households become energy independent.
The appearance of “Intelligent Made in China” on the international stage indicates that more and more Chinese companies are going overseas to demonstrate the core strength of Chinese brands to users worldwide.
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